KFC Launch New Vegan 'Chicken' Burger
Note: addition, not a replacement.
KFC has officially entered the meat substitute game with a 'crispy chicken' faker called The Imposter.
Entering the UK for just four weeks, the burger uses a Quorn fillet and vegan mayo and is lauded by KFC as a "triumph of deception".
The burger already has a thumbs up from PETA too:
Euromonitor International via CNN Business report the meat substitute industry as one to watch, earning $18.7 billion in 2018 and forecast to hit $23 billion in 2023.
It's no wonder other brands are jumping on the bandwagon; IKEA has launched vegan meatballs, Ben & Jerry's have non-dairy flavours and even Maccas are trialling the McVegan in select countries.
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