Instagram Will Now Restrict Content Promoting Toxic Diet Products And Cosmetic Procedures

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Instagram announced earlier today that it will start restricting posts promoting diet products and cosmetic surgery from users under the age of 18. 

The social media company also confirmed that it would remove diet and “weight loss” content - products such as detox teas, diet pills, 'appetite-suppressing' lollipops to name a few - as well as harmful cosmetic procedures that make “miraculous claims” or is “linked to a commercial offer such as a discount code.”

This news comes after the intense public backlash over celebrity-sponsored posts promoting toxic “weight loss” products. 

Outspoken actress and body-positive activist Jameela Jamil, a vocal critic on celebrity-sponsored “weight loss” posts including “diet” influencers Kim and Khloe Kardashians and Kylie Jenner, commended Instagram on the recent changes.

In a statement to The Guardian, The Good Place actress revealed that the update was a big step towards changing the way unhealthy products are promoted on social media.

“This is a huge win for our ongoing fight against the diet/detox industry,” she said. 

“Facebook and Instagram taking a stand to protect the physical and mental health of people online sends an important message out to the world.”

Regarding the company’s new stance on social media positivity, Emma Collins, Instagram’s public policy manager said: 

“We want Instagram to be a positive place for everyone that uses it and this policy is part of our ongoing work to reduce the pressure that people can sometimes feel as a result of social media.

Image: Getty


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Over 100 people have been affected.

They were reportedly "waiting for the end of time".

Now now, let’s not be doing this.