Kourtney Kardashian Reveals New Lifestyle Brand And We've Taken A Guess At What It Is

2 min read

Surely something gluten-free.

Kourtney Kardashian teased the launch of her new lifestyle brand Poosh with a nude photo.

While the reality TV star's sister Kim Kardashian has found success with her KKW Beauty line and her younger half-sister Kylie Jenner has made a fortune with her Kylie Cosmetics collection, the eldest Kardashian sibling has, for the most part, steered clear of starting her own business.

However, Kourtney took to Instagram on Monday to announce that she is creating a label called Poosh and has already started a website.

She gave no further details, though all of her posts were captioned: 

"Coming soon #pooshtheboundaries."

View this post on Instagram

C O M I N G. S O O N. @poosh

A post shared by Kourtney Kardashian (@kourtneykardash) on

Another shot on her Instagram page contained the words, "This isn't a monologue, it's a dialogue."

On the homepage of the website, Kourtney simply invites fans to sign up for further email updates, while an accompanying image shows her posing nude in a bathroom with her hair wrapped in a white towel as she holds a laptop and teacup.

In the background, there is a copy of Paulo Coehlo's 1988 novel The Alchemist, as well as a set of shelves stacked with beauty products, essential oils, towels, and bath salts.

Accordingly, followers have speculated that Kourtney may be following in the footsteps of Gwyneth Paltrow by starting a Goop-inspired blog or website, while others are certain she is about to launch her own skincare or beauty line.

We've come up with our own ideas of what it may be:

  • A machine that muffles the sound of pooping
  • Just the middle bit of bread
  • A FUPA solution for the upper class lady
  • A range of gluten free pillows
  • An instructional sex video
  • A how-to speak in monotone guide
  • A photo enhancing service that you pay for with your soul
  • DIY botox for the bum
  • A designer whoopie cushion
  • A chain of puppy beauty salons
  • A new colour she's discovered
  • Tummy tea

But one impatient Twitter user just could not wait for Poosh to reveal itself, she went onto United States Patent and Trademarks Office and it looks like it's going to be an online publication:

While the 39-year-old is yet to share how she came up with the name Poosh, fans of Keeping Up with the Kardashians will know that "Poosh" is one of her nicknames for her six-year-old daughter Penelope, who she shares with ex-partner Scott Disick.

"You'll be her first role model, her first friend, her first love. My little Poosh," wrote Kourtney on an Instagram post about her second child back in February 2017. 


Image: Instagram


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